Delivery: Face-to-face | Duration: Full-day | Level: Mid-level
We’re living in a time where public trust in institutions is low, and digital and social media can expose issues instantly. This puts more pressure on governments and organisations to be transparent, accountable, and ready to respond when problems arise.
This course is designed to equip leaders and communication professionals with the tools and strategies to manage issues and crises effectively. Over one day, you will learn how to protect your organisation’s reputation by using clear communication, proper processes, and a smart, multi-channel approach across digital, editorial, and social media communication.
You will also gain an understanding of how to assess the impact of emerging issues, as well as how to get ahead to the game through crisis communication planning.
Learning outcomes
By the end of this course, you will be able to:
- understand your organisation’s reputation risk environment and how to coordinate a multi-channel approach to issues/crisis management through digital, editorial and social media communication.
- think proactively through crisis communication planning – preparing for a range of issues before they emerge, while ensuring alignment within your organisation.
- assess the seriousness/impact of a particular emerging issue or crisis using defined risk levels.
- understand how to identify key audiences and stakeholders in connection with an issue, and the most effective means of communicating with them, including communication channel analysis.
Who should attend?
This course is suitable for those who want a better understanding of issues and crisis management including:
- Managers and Executives who lead or contribute to the design and/or implementation of communication programs.
- those who prepare communication material or oversee key communication channels.
- those in related roles/disciplines who collaborate with communication teams, or help enable or influence a proposed communication program or initiative (e.g. technical or subject-matter experts, marketing, people and culture, risk and compliance).
Facilitators: Nicolas Turner & Patrick O’Beirne(Cor Comms and Six O’Clock)
Nicolas Turner has more than 30 years’ experience as a journalist and public relations professional in Tasmania,communication programs on behalf of clients across many different industries. While a generalist in the communication space, Nicolas’ speciality lies in issues and crisis communication and media relations. He enjoys ‘the buzz’ of assisting clients to manage a crisis and the collective and collegial relief of retuning to a business-as-usual approach. When it comes to training, Nicolas is all about engagement and encouraging a hands-on learning experience.
Patrick O’Beirne has more than 25 years’ experience in corporate communications, government engagement and media relations. Throughout this time, he has led federal, state and local government relations campaigns, managed a list of corporate and sporting industry issues and crises and worked on a range of high-profile public policy initiatives and thought leadership programs. Patrick brings a wealth of stories and experiences into training facilitator, creating an engaging and welcoming learning environment.
What's next?
Pair this course with our Integrated Communication Strategy course.
Learn how to engage you key audiences and stakeholders with clarity and impact through a cohesive communication strategy that ensures clear, consistent messaging across all channels.
Upcoming sessions
