Delivery: Face-to-face | Duration: Full-day | Level: Mid-level
In a rapidly-evolving media and communication landscape, it’s essential that leaders, teams and organisations can engage their key audiences and stakeholders with clarity and impact. Whether you’re promoting a key initiative, rallying support for a specific outcome, or aiming to influence opinions and behaviour, effective communication is essential.
This highly-interactive course will help you develop a strategic mindset and adopt an integrated approach to communication that aligns with your organisation’s goals.
Combining best-practice communication principles with scenario-based practical activities, you will learn how to critically assess your current communication practices, identify areas for improvement, and build stronger engagement strategies. In doing so, you will walk away better-equipped to design and deliver a cohesive communication strategy that ensures clear, consistent messaging across all channels.
Learning outcomes
By the end of this course, you will be able to:
- take an end-to-end approach to the design and delivery of a multi-channel communication strategy.
- understand the relationship between paid, owned and earned channels including social media, and use communication tools and assets to engage cross-sectional audiences and stakeholders.
- adopt a communication approach that aligns with and supports the delivery of your organisation’s goals and priorities, while also considering the broader operating environment.
- measure and evaluate the effectiveness of your communication strategy, including specific outcomes and impact, against your foundational objectives.
Who should attend?
This course is suitable those who want to know how to bring a strategic, integrated approach to their communication practice, including:
- Managers and Executives who lead or contribute to the design and/or implementation of communication programs.
- those who prepare communication material or oversee key communication channels.
- those in related roles/disciplines who collaborate with communication teams, or help enable or influence a proposed communication program or initiative (e.g. technical or subject-matter experts, marketing, people and culture, risk and compliance).
Facilitators: Adrian Smith, Sam Sinclair & Nathan Clarke (Cor Comms and Six O’Clock)
Adrian Smith has almost 30 years’ experience in the marketing and communication industry. He started his career as a children’s television presenter and producer, before moving into advertising and ultimately marketing and communication management roles for some of Tasmania’s biggest brands. Adrian is a creative at heart, specialising in content creation and developing communication strategies for clients across traditional and digital media. With a personal and engaging facilitation style, he brings a smile to participants’ faces while sharing his wealth of expertise.
Sam Sinclair is a contemporary corporate communicator who is passionate about helping organisations and leaders elevate their profiles in the digital landscape. His counsel and training approach has helped many business and government leaders across Australia, the US and New Zealand to build best practice social media leadership skills. Sam is dedicated to helping organisations take a multi-channel approach to their storytelling with skills in digital content creation and editorial media placement.
Nathan Clarke is a dynamic corporate communications consultant with a grounding in public affairs. Having worked as a policy and communication adviser at a federal government level, Nathan is now Practice Director in Six O’Clock’s Melbourne office as well as a volunteer Board Director of the Australian chapter of an international non-profit organisation. As a trainer, Nathan ensures direct feedback is delivered constructively for immediate benefit.
What's next?
Continue your learning with our Issues and Crisis Communication course.
Learn how to protect your organisation’s reputation by using clear communication, proper processes, and a smart, multi-channel approach across digital, editorial, and social media communication.
Upcoming sessions
