Delivery: Face-to-face | Duration: One day
When it comes to fronting the media, it's all about preparation and presentation, particularly when you are a professional within Government.
This course will help you understand how the media works, and prepare you for journalists and probing questions, by equipping you with the confidence to effectively communicate your message to the media.
During this immersive one-day course, you will get first-hand experience of TV and radio interviews, camera presentation, microphones and message delivery. You will also learn how to effectively liaise and build relationships with Tasmanian media, key terminology and techniques for interview, and when you should and shouldn’t respond to the media.
Please note: the numbers for this course are capped at 10 to ensure maximum benefit for participants (particularly noting the time required for practice interview and feedback).
Learning outcomes
This course will teach you how to:
- Understand how the Tasmanian media works and what drives them
- Use various interview techniques and understand turnarounds
- Effectively liaise with the media and build relationships
- Know when you shouldn't talk to the media
- Use journalist terms (such as on/off the record and exclusives)
- Write media releases and media alerts and getting journalists to notice them
- Develop media kits
- Understand the challenges of communicating on behalf of Government
Who should attend
This course is for anyone required to respond to or assist others with requests from the media for information, comments or interviews, or anyone who works in an area where getting information out to the public is important.
Presenter - Becher Townsend (Font PR)
Becher has over three decades' experience in the media industry working as a journalist, media advisor and managing director of one of the states leading public relations firm. His experience spans both print and broadcast media, having formerly worked as chief political reporter and commentator with The Advocate newspaper and as state political reporter for Southern Cross Television.
During his career, Becher has developed a unique understanding of the Tasmania media landscape and how it interacts with Government, the community and business sector. He is now a seasoned facilitator with over 20 years’ experience delivering media training and sharing his unique knowledge of the industry with others.
Upcoming sessions
 26 June 2024
|  Hobart
|  09:00am – 04.00pm |  |
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You can register your interest in another session below or request an in-house session just for your team.
